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Bleisure Travel: What is it and why is it important for hoteliers?

Updated: Jul 1



As the worlds of work and travel continue to collide, a new term has emerged: Bleisure Travel.

 

Bleisure Travel is a combination of business and leisure travel, and it is a growing trend among travelers. In fact, recent research finds that nearly 60% of business trips include at least one day of free time.

 

So what does this mean for hoteliers?

 

For starters, this means there is a growing market of travelers looking for hotels that can accommodate both their business and leisure needs. And secondly, this means hoteliers need to start thinking about how they can cater to the bleisure traveler.

 

Here's a closer look at what bleisure travel is and why it's important for hoteliers to understand it.


What is bleisure travel? Why is this a relevant part of the tourism sector?

 

Bleisure Travel is a combination of business and leisure travel. Typically, a bleisure trip is when you go on a business trip but extend your stay for a vacation. Your extended trip is treated as a vacation where you can visit popular tourist spots and enjoy local cuisine. This is an important part of maintaining a healthy work-life balance so that it can help workers/entrepreneurs unwind.

 

There are many factors that have given rise to increased bleisure travel. One of the most prominent factors is increased global connectivity. With the internet and social media, staying connected to work while on vacation is easier than ever. This has led to a change in the way we view holidays – now, holidays can be seen as an opportunity to not only relax, but also get work done.

 

Another factor contributing to the increase in bleisure travel was Covid-19, as the pandemic forced many people to work from home. This makes it easier for people to combine business travel and leisure, because they no longer have to be in a specific location to work.

 

The benefits of bleisure travel include reducing travel costs for both the company and employees, such as flying midweek rather than Friday and using these days as holidays. This can save transportation and accommodation costs. Additionally, this has the potential to reduce the number of business trips undertaken overall. This is a win-win for many companies, which is why it is widely adopted.



What are the benefits of bleisure travel for hoteliers?

 

Bleisure travel is relevant as business travelers increase their budgets year after year. This means they end up spending most of those funds on the remaining few days of their business trip – which means business for the hospitality sector. Many bleisure travelers like to bring their families along, giving you the additional opportunity to serve and host multiple guests.

 

So how big is the market for bleisure travel? Is it growing? Who exactly are holiday travelers?

 

There is a large and growing market for bleisure travel. In fact, research shows that the bleisure travel market will be worth 497 billion by 2022. This growth is driven by a number of factors, including the increasing number of business travelers, the rise of millennial travelers, and the globalization of business.

 

What are the benefits of bleisure travel for hoteliers?

 

Bleisure travel is relevant as business travelers increase their budgets year after year. This means they end up spending most of those funds on the remaining few days of their business trip – which means business for the hospitality sector. Many bleisure travelers like to bring their families along, giving you the additional opportunity to serve and host multiple guests.

 

So how big is the market for bleisure travel? Is it growing? Who exactly are holiday travelers?

 

There is a large and growing market for bleisure travel. This growth is driven by a number of factors, including the increasing number of business travelers, the rise of millennial travelers, and the globalization of business.

 

Why is bleisure travel increasing?

People like to mix business with leisure, especially during travel for many reasons-

 

  • It is more difficult to take vacations and plan vacations with family. This is why more and more people are taking their families and partners on business trips to enjoy quality time.

 

  • In many cases, companies sponsor business trips. This means tourists can spend a little more without having to worry about spending their own money. In fact, many entrepreneurs include it in their business expenses to save on taxes. This allows them to take family vacations with company funds.

 

  • With the current trend of busy culture, people are tired and stressed with work. However, the inflation rate and the current state of the job market make them worried about making concessions. Therefore, it is a good idea to take time off during your work trip to recharge and relax.

 


What are the best practices for hoteliers when it comes to bleisure travel?

 

Incorporating PMS (Property Management System)

A Property Management System is software that helps you manage room inventory, bookings and guest data. This system will be useful when dealing with bleisure travelers as it will help you track their bookings and preferences. It's important to have this information so you can provide them with the best experience during their stay.

 

Formulate a unique rewards program

Conventional reward systems may not be able to meet the demands of bleisure travelers, who may want loyalty programs that provide benefits for both business and pleasure. Hotel operators can attract new visitors by developing loyalty programs specifically for bleisure visitors. For example, some hotels now offer hybrid rewards, redeemable for both business and leisure travel. These programs offer more flexibility to members, who can choose how they want to use their points. Some hotels even design their entire business models around the needs of this type of traveler.

 

Take advantage of social media

Social media platforms like Facebook, Twitter, and Instagram are a great way to reach bleisure travelers. You can use this platform to promote your hotels, packages and services. You can also use it to connect with potential guests and build relationships. Make sure you are active on social media and regularly post relevant and interesting content.

 

Bleisure travel is a growing trend that hoteliers need to be aware of. These travelers are looking for unique experiences that meet their specific needs. They are willing to spend more money for quality service and they are a valuable source of repeat business. To attract bleisure travelers, hoteliers need to be creative with their packages and services. They should also leverage social media and develop loyalty programs that offer mixed rewards. Keep these tips in mind and you will be successful in entering this growing market.

 

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