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Eight Technological Innovations for the Hotel Industry

Updated: Jul 1



The hotel industry has become a sector that continues to transform along sustainability lines including adopting some technological developments. From online booking systems to customized user experiences, technological innovations have reshaped the way hospitality businesses operate and interact with customers.

 

Technological innovations such as the presence of payment gateway services, the Internet of Things (IoT), artificial intelligence (Artificial Intelligence) and automation have revolutionized the consumer experience and helped the development of the hotel business. Check out what technological innovations are in the hotel business revolution through the review below.

 

1. Internet of Things (IoT)

One of the technological innovations in the hotel business is the Internet of Things or IoT. This technological innovation has been widely used by hotels throughout the world to connect various devices via the internet.

 

Its application is being used to control things like room and corridor lights and room temperatures. Of course, this will have a big impact on the effectiveness of the hotel's daily operational costs.

 

2. Payment Gateways

The next technological innovation from the hotel industry is the Payment Gateway, which is a medium or service that can authorize credit card processing and online payments for clients in electronic/online business activities.

 

This service is offered by Faspay with various superior features such as the latest security detection system, fast integration, UNIcount (payment for various transactions via 1 transaction number), and a centralized dashboard.

 

3. Big Data

Big data is also one of the technological innovations in the hotel business. Where big data can be used for data collection is growing rapidly in almost all industries, including hospitality.

 

Big data can be used to help hotels offer more personalized experiences. For example, the hotel can offer recommendations for suitable tourist locations based on age, budget and gender.

 

4. Artificial Intelligence (AI)

Artificial intelligence, also known as AI, is a technological innovation that is ready to have an impact on the hotel industry, which can help hotels predict moments when rooms are full by looking at guest check-in trends, and many other services.

 

5. Augmented Reality (AR)

AR provides a sophisticated experience for guests to be able to take virtual tours to see the facilities and attractions offered by the hotel.

 

6. Recognition Technology

This technology provides smoother biometric authentication that guests use to open hotel rooms and check-in/check-out with a facial or fingerprint scan.

 

7. Chatbots

Chatbot is a service that allows guests to ask questions and interact with AI. Chatbots can provide answers and understand simple questions, through a pre-set Q and A making it easier for hotels with this service to focus on more complex matters.

 

8. Energy Management System

An Energy Management System (EMS) is a set of tools combining software and hardware that optimally distributes energy flows between connected distributed energy resources (DERs). Companies use energy management system to optimize the generation, storage and/or consumption of electricity to lower both costs and emissions and stabilize the power grid.



How Can Digital Technology Impact the Hospitality Industry?

The various technological innovations described above will continue to revolutionize the hotel industry to make it even more service-oriented for guests. The application of technology in the industry has changed the way hotels operate, providing huge benefits in terms of efficiency, better guest experiences and increased business profitability. By continuing to adopt technological innovation, hotels can remain competitive and provide superior service to incoming guests.

 

The following is an explanation of the benefits of implementing technological innovation for the hotel industry, including:

 

A. Operational Efficiency

Technological innovation has helped hotels improve hotel operational efficiency. Technology-based hotel management systems enable hotels to automate processes such as room/room/facility reservations, inventory management, and human resource management.

 

This reduces manual workload and allows hotel staff to focus on better guest service. Additionally, integrated hospitality information systems enable different departments to share data in real-time, reducing misinformation and improving coordination between them.

 

B. Better Guest Experience

Technology has taken the hotel guest experience to a higher level. With the adoption of advanced technology such as smart locks, guests can self-check-in and unlock their rooms using their mobile phone app.

 

Room service and additional requests can also be processed more quickly through automated systems, increasing overall guest satisfaction by reducing waiting times and queues. In addition, technology also enables personalization of services based on guest preferences, such as special meals, favorite pillows, or preferred entertainment programs.

 

C. More Effective Communication

Technology has facilitated more effective marketing and communications for hotels. You can regularly update your customers with the latest news and give them access to content that can be updated automatically. Through the use of social media, websites and online booking platforms, hotels can more easily reach their target market and communicate with potential guests. Digital marketing strategies such as targeted ads and email marketing can also help hotels get more reservations.

 

D. Data Analysis and More Mature Decision Making

Technological innovations also enable hotels to collect and analyze more in-depth data on guest behavior and business performance. With the adoption of analytics technology, hotels can understand their guest preferences, booking trends and operational performance.

 

This information allows hotel management to better understand customers to make smarter decisions and identify areas for improvement.

 

E. More Efficient Inventory Management

The application of technological innovation in the hotel industry also helps in managing inventory more efficiently. Through a computer-based inventory management system, hotels can monitor stock in real-time and optimize purchases to reduce waste and operational costs.

 

With the adoption of this technology, hotels can monitor stock in real-time, optimize purchases and avoid waste. Apart from that, technology can also predict demand and identify consumption trends, so that supplies are always available and fresh.

 

F. Data Protection and Security

Hotels face challenges in keeping their guests' data safe. The technology industry provides solutions to protect sensitive information, such as credit card data and guests' personal information. The use of digital security systems and data encryption ensures that data remains safe from potential security breaches.

 

G. Reduction of Environmental Impact

Technology is also helping hotels move towards environmentally friendly practices. The use of energy-saving technologies, such as automatic sensors to regulate lighting and temperature, helps reduce overall energy consumption.

 

Hotels can also reduce paper use through implementing digital check-in systems and electronic invoicing. Additionally, technology can also be used to manage waste more efficiently and adopt other environmentally friendly practices.

 

The application of technological innovation provides many benefits not only to the hotel business, but also to every industry.

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